The Social Media Intelligence Engine monitors usage of social media platforms across your workforce by detecting web browsing activity and desktop application usage. With coverage of 90+ web domains and 8 desktop applications, the engine provides comprehensive visibility into how employees interact with social platforms during work hours. It tracks time spent and platform distribution, not the content of posts or messages.

Platforms are organised into six categories: mainstream networks (Facebook, Instagram, Twitter/X), video and streaming (YouTube, Twitch, TikTok), professional and community platforms (LinkedIn, Reddit, Medium), alternative and decentralised networks (Bluesky, Mastodon), Australian community sites (Whirlpool, OzBargain, HotCopper), and international platforms (Weibo, Bilibili, Naver). This granular categorisation helps organisations distinguish between professional networking and personal browsing.

Social media data feeds into the Productivity engine, where excessive social media time reduces productivity scores. It also contributes to the Insider Threat engine when combined with other behavioural signals, particularly when social media usage spikes during unusual hours or alongside data exfiltration activity.